Little Black Dress Campaign


What is the LBD Campaign?

In October the Junior League of NWA will be participating in the 6th Annual “Little Black Dress Campaign,” a domestic violence awareness and fundraising campaign designed to make domestic violence unfashionable! Participants will raise awareness around the limits domestic violence can play on your resources, your options, and your opportunities for employment; and the work JLNWA is doing to end the cycle of domestic violence by wearing the same black dress for five consecutive working days.

During this week we ask that members, community partners, friends, family, wear the same BLACK dress or outfit to work, play, etc. to bring awareness and prevention to the domestic violence issue and symbolize some of the struggles victims and family members in this situation may have, not only in our Northwest Arkansas Community, but our State, and our Country.

We are asking our friends and family to support our LBD Campaign in a number of ways:
1) By participating actively with us, wearing the same LBD, and sharing the staggering statistics of domestic violence right here in Northwest Arkansas – or where you may be. This is NOT an isolated issue.
2) By donating directly to the Junior League of Northwest Arkansas to help #JLNWA continue to raise awareness and end the cycle of domestic violence. You can make a donation directly to this campaign by clicking here to access our donation page. Your support is crucial to making this campaign a success!

Download the 2020 Campaign Sticker, use it to share the message on social media or print stickers for your friends that may want to participate as well!

Little Black Dress Campaign MULTIPLIER CHALLENGE
We want to challenge you to invite someone that is not a league member to participate in the campaign. download the campaign sticker, and give a few additional ones to a friend or co-worker so they can multiply our awareness message about domestic violence in Northwest Arkansas. This would allow each of us the opportunity to educate the community about JL and our mission as well as “share our why.” It is a practical and easy way for us to increase awareness about domestic violence.

We’ll be using the hashtag #LBDvsDV in conjunction with #JLNWA to keep our brand consistent.  Start Multiplying!

To donate directly to the Little Black Dress Campaign, please click HERE.